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BUSI 221 Essentials of Marketing

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BUSI 221 Essentials of Marketing


About this course

This course demonstrates the function of marketing and its application in any type of organizational context. Students investigate the foundational principles of marketing, including: the role of marketing, market characteristics, consumer sentiment, utility, market segmentation and demographics, and product development, from both a goods as well as services perspective.


Students engage in team projects in order to develop a marketing plan. Case studies are utilized in order to reinforce the underlying course objectives and provide real world examples.

Notes: 3 credits

Prerequisite: BUSI 101 Intro to Business.

General Studies