BUSI 221 Essentials of Marketing
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About this course
This course demonstrates the function of marketing and its application in any type of organizational context. Students investigate the foundational principles of marketing, including: the role of marketing, market characteristics, consumer sentiment, utility, market segmentation and demographics, and product development, from both a goods as well as services perspective.
Students engage in team projects in order to develop a marketing plan. Case studies are utilized in order to reinforce the underlying course objectives and provide real world examples.
Notes: 3 credits
Prerequisite: BUSI 101 Intro to Business.
General Studies