BUSI 221 Essentials of Marketing

This course demonstrates the function of marketing and its application in any type of organizational context. Students investigate the foundational principles of marketing, including: the role of marketing, market characteristics, consumer sentiment, utility, market segmentation and demographics, and product development, from both a goods as well as services perspective.

Students engage in team projects in order to develop a marketing plan. Case studies are utilized in order to reinforce the underlying course objectives and provide real world examples.

Notes: 3 credits

Prerequisite: BUSI 101 Intro to Business